-- Townsquare Media (TSQ) said Wednesday it has formed a strategic digital advertising partnership with Kroenke Sports & Entertainment to enhance data-driven marketing and programmatic advertising capabilities in the Denver media market.
Under the agreement, Townsquare will provide its Ignite platform and white-label digital advertising services to support Kroenke Sports & Entertainment radio and entertainment businesses.
Townsquare said the partnership is part of its Media Partnerships division, which spans multiple US operators and is aimed at improving targeting, measurement and digital revenue growth.
Financial terms of the collaboration were not disclosed.
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