Financial Wire

American Eagle Outfitters Shares Rise After New Summer Campaign With Sydney Sweeney

-- American Eagle Outfitters (AEO) shares rose 6% in early trading Wednesday after the company launched its summer marketing campaign featuring Sydney Sweeney, following a prior promotion that coincided with a stock rally in July 2025.

The campaign centers on denim shorts as a key seasonal product and continues the brand's collaboration with the actress, the company said.

American Eagle Outfitters said the new rollout highlights more than 200 shorts styles and is part of a broader summer assortment that includes more than 850 new items.

Price: $18.65, Change: $+0.88, Percent Change: +4.92%

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