Financial Wire

China's Audiovisual Users Hit 1.1 Billion in 2025

-- China's online audiovisual sector now leads all internet apps with 1.10 billion users as of December 2025, according to the China Netcasting Services Association.

Market size hit 1.29 trillion yuan, up 5.3% year over year. Enterprises exceeded 800,000 enterprises, with 87.8% being micro-firms.

Short videos continued to see growth in users and usage rate, with 44.6% of new users using them as their main entry point. Daily viewing averages 201 minutes.

Artificial intelligence-generated clips surged 14-fold to 2 billion.

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