-- Novus Loyalty (BOM:544735) has secured a contract valued at 880 million Indian rupees over the contract tenure from Central Bank of India (NSE:CENTRALBK, BOM:532885), according to a BSE filing on Friday.
The contract for providing and managing loyalty rewards programs across multiple digital channels, including debit cards, digital payments, internet banking, and mobile banking.
It will also cover migration of the bank's current program, platform deployment, program management, and ongoing support services.
The project will be executed over three years with an initial purchase order of 73.2 million rupees.
The company's shares were up nearly 6% in recent trade.