Financial Wire

オッペンハイマー氏によると、ウルタ・ビューティーのTikTokショップは新規顧客獲得を促進し、新興ブランドの構築にも貢献すると期待されている。

-- オッペンハイマー証券は月曜日の調査レポートで、ウルタ・ビューティー(ULTA)が最近開設したTikTokショップは、新規顧客獲得を促進し、新興ブランドの構築にも貢献すると期待されると述べた。 オッペンハイマー証券は、ウルタのアナリスト向けイベントとウルタ・ビューティー・ワールドに参加した後、同社経営陣がウェルネス分野に大きなビジネスチャンスを見出していると指摘した。 オッペンハイマー証券によると、ウルタは既にウェルネス商品の品揃えを400店舗以上に拡大しており、マーケットプレイスを通じても成長を続け、独自の品揃えで差別化された顧客体験の構築に取り組んでいる。 また、オッペンハイマー証券は、ウルタが販売費、一般管理費の伸びを売上高と同等かそれ以下に抑える努力を続けていることに、ますます自信を深めていると述べた。ただし、必要に応じて、ウルタは収益性を維持しながら売上高成長を促進するための追加投資も行うだろうとしている。 同証券は、ウルタ・ビューティーの長期的な見通しについて引き続き楽観的であり、ケシア・スティールマン最高経営責任者(CEO)のリーダーシップと、長期的な市場シェア拡大に向けた戦略的な取り組みに強気の見方を示している。 オッペンハイマーは、同銘柄に対する「アウトパフォーム」の投資判断と、目標株価650ドルを維持した。

Price: $559.84, Change: $+6.48, Percent Change: +1.17%

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